TOURS OVERVIEW
Discover London’s rich heritage through its most iconic shops, legendary brands, and historic locations. Curated by renowned photographer Horst A. Friedrichs, our walking tours blend storytelling, historical insights, and exclusive access for a unique exploration of the city.
Tailored to your interests, each tour is fully customizable—choose your route, duration, and even add stops at classic pubs or West End restaurants. Perfect for history lovers, shopping enthusiasts, and curious travelers alike.
FAMOUS SHOPS YOU'LL ONLY FIND IN ENGLAND
LONDON’S FINEST SHOPS
TOUR LED BY HORST A. FRIEDRICHS
St. James’s is a hidden gem of old-world charm, where tradition and elegance endure. For two decades, I’ve photographed its iconic shops and storied proprietors, and now I invite you to explore this exclusive neighborhood with me.From luxury boutiques and fine perfumeries to legendary cigar merchants, wine cellars, and bespoke menswear, St. James’s offers a refined glimpse into London’s aristocratic past. Let’s wander its historic alleys together and uncover the secrets behind its timeless allure.
Tour Details:
Duration: 2 hours
Group Size: Maximum 6 guests (for a personalized experience)
Price: £480 (for the group)
London’s Secret shops
TOUR LED BY HORST A. FRIEDRICHS
Step beyond storefronts and discover the city's best-kept secrets: craft your signature scent at London's oldest perfumer, browse whimsical button emporiums, explore glittering silver vaults and taste history itself with iconic sandwiches at London's oldest delicatessen . Peek behind the scenes at exclusive wine merchants who supplied the Crown and lose yourself in literary treasure troves filled with rare editions. Each carefully curated stop offers privileged access to archives and showrooms, revealing centuries of craftsmanship and untold stories.
Tour Details:
Duration: 2 hours
Group Size: Maximum 6 guests (for a personalized experience)
Price: £480 (for the group)
The Dandy’s London
Embark on an elegant journey through St. James's, Savile Row and Mayfair, where the spirit of British gentlemanly style lives on. Walk in the footsteps of Beau Brummell and Winston Churchill as you explore hallowed halls of sartorial excellence. Visit the world's oldest hat shop where the iconic bowler was born, still crafting headwear for discerning clients today. Stroll through the Edwardian chic of the Piccadilly Arcade, its exquisite shops unchanged for generations. Peer into the hushed workrooms of Savile Row tailors where bespoke suits take shape with meticulous care. Discover a historic apothecary's trove of fine fragrances and grooming essentials, then admire the exquisite craftsmanship of English sporting guns at a legendary emporium. This immersive experience brings to life the timeless traditions of British elegance through rare access to heritage establishments and their fascinating archives. More than a tour - it's an initiation into the art of gentlemanly living.
Tour Details:
Duration: 2 hours
Group Size: Maximum 6 guests (for a personalized experience)
Price: £480 (for the group)
Shopping with the Mods and Rockers
TOUR LED BY HORST A. FRIEDRICHS
Step into the stores that dressed Britain's most legendary youth movements on this electrifying journey through London's fashion rebellion. From the sharp-suited Mods to leather-clad Rockers, discover how Carnaby Street's swinging sixties style evolved into punk's ripped aesthetic at the very shops that outfitted the revolution.Hande a Gold Top ’76 Les Paul Deluxe's, made by Gibson (Inspired by a guitar Townshend regularly played in the 1970s. Try on the original Fred Perry polos that became a skinhead staple.At Lewis Leathers - crafting biker jackets since 1892 - inhale the scent of heritage hide that once clad everyone from café racers to Sid Vicious.This is retail as cultural time machine: touch the fabrics, hear the stories, and stand where generations of rebels shopped before heading to the clubs that would make history. More than a shopping tour - it's an immersion in how British street style conquered the world.
Tour Details:
Duration: 2-3 hours
Group Size: Maximum 6 guests (for a personalized experience)
Price: £480 (for the group)
The King's London: A Royal Shopping Tour
TOUR LED BY HORST A. FRIEDRICHS
Follow in the regal footsteps of His Majesty King Charles III through London's most prestigious establishments, where royal warrants mark centuries of exceptional craftsmanship. This exclusive journey reveals the sovereign's trusted purveyors of fine goods, each with a storied connection to the Crown.Begin on Savile Row, where the King has commissioned his signature "drape cut" suits for over fifty years.Just steps away and witness where bespoke shoes are still hand-stitched - the same loafers that walk palace corridors today.In St. James's,the world’s oldest hat shop topping royal heads since 1676, and a quintessential British apothecary supplying Windsor-approved shaving products since 1790. Each stop displays the crimson "By Appointment" crest and maintains discreet protocols developed over generations of royal service. More than shops - these are living archives of British heritage, where every product tells a story of tradition perfected for sovereign use.
Tour Details:
Duration: 2 hours
Group Size: Maximum 6 guests (for a personalized experience)
Price: £480 (for the group)
INTERESTED IN A PRIVATE TOUR?
Let’s create your perfect experience! Please send us an email , and we’ll design a custom tour just for your group.
