Bowler History Tours

Horst A. Friedrichs – Founder & Lead Guide, Bowler History Tours

For over twenty years, I’ve been documenting and celebrating London’s most extraordinary shops and Pubs through my lens and research. As the photographer behind London’s Finest Shops and Best of British, I reveal the stories behind these iconic establishments.Born in Germany but passionately adopted by London, I now lead immersive bilingual tours (English/German) that bring my books to life. With exclusive access to archives, workshops, and generations of shop owners, I connect visitors to the living history behind royal warrants, punk rebellions, and everything in between.