Bowler History Tours – Curated walking experience that traces the history of London through its most iconic shops, brands, and locations.

London's finest shops photographer Horst A. Friedrichs throws open the doors to the British capital’s preeminent retail shrines, from clubby tailoring establishments to quirky button emporia and subterranean silver vaults. Some have been plying their trade for centuries – a few even pre-date Napoleon – and some are newer kids on the block. But all are rightly celebrated in these exclusive tours not only as testaments to London’s unique retail heritage, but also as temples to craftsmanship and creativity; in short, these are places where transaction and inspiration go hand in hand.

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Bowler History Tours , shopping, food and fashion!

Each itinerary is customized to your specific requirements, with flexible timings, route & duration. Maybe you fancy a stop at a pub , or would like to finish at a restaurant or your choice in the West End?

Discover the shops favoured by The Royal Family

Ancient Shops of St James

Shopping with the Mods and Rockers

Royal Warrant Wander

London’s Secret Shops

The Dandy’s London

Savile Row, the golden mile of tailoring

Carnaby Street, Swinging 60s

Department stores

Where Does King Charles Shop?

What a journey this was. Together with you we had a great day . Gained many new insights regarding London. We where all tired in the evening but very satisfied. You took all the time , which we experienced as very pleasant.

-Martin Tromp

Christine Heuer , Deutschlandfunk

Herzlichen Dank, lieber Horst!

Es war interessant, es war schön, ein Ausflug auf den halbverborgenen Pfaden der Reichen und Schönen, die sich rund um die Jermyn Street kreuzen.

Anne Maria Bauer from Austria

Thank you so much for the fascinating tour Horst .There are such spectacular shops in London .